Big Meat has been dabbling in the plant protein market. So why is the sector undermining growth of plant-based alternatives?
Appetite for plant-based and lab-grown pet food feeds market for animal-free brands
Eric Adams has championed farmers' markets in 'food deserts' and campaigned for 'Meatless Mondays' in hospitals
The company plans to boost its sales of healthier and climate-friendly plant-based foods fivefolds in the next few years