Students at the Gordon Institute of Business Science (GIBS) at the University of Pretoria in South Africa are cracking open something far more significant than your standard business case study. Gone are the days of dissecting yet another U.S.-based example; instead, GIBS students are diving headfirst into African realities.
“It’s critical for students to engage with case studies that reflect local conditions, offer context-specific solutions and link them to global discourse,” explains professor Manoj Chiba, GIBS’ MBA director at GIBS.
This shift, he says, reflects a growing recognition of the continent’s unique business landscape, “giving students a deeper understanding of the complexities and opportunities they’ll encounter in their own markets.”
Across the continent, business schools are embracing local narratives, turning the classroom into a space where African ingenuity and global relevance meet and changing how students see themselves – not just as participants but as creators of a more sustainable and equitable global economy.
“African business students are no longer simply inheriting frameworks from Western institutions; they are now developing the tools to shape them,” says Chiba.
Addressing climate change impacts in Africa
Europe’s colonial rule in Africa may have largely ended by the 1960s, but its legacy has profoundly influenced the continent’s modern education system. Historically, African education, from primary to post-secondary levels, has mirrored Western models while often sidelining Indigenous knowledge and local contexts. But now, African business schools are developing programs that move beyond colonial influences toward a more inclusive and relevant future. This involves not just revising curricula but also integrating African perspectives and addressing local challenges directly – including the impacts of climate change on the continent.
Despite contributing only 3.8% of global greenhouse gas emissions, Africa suffers some of the most severe consequences of global warming. From erratic prolonged droughts in the Sahel region and East Africa to devastating floods in countries like Mozambique and Nigeria, these climatic shifts are catalysts for broader socio-economic issues, including migration, health crises and conflicts over dwindling resources.
By 2050, up to 86 million Africans could become internal climate migrants due to deteriorating living conditions, according to the World Bank. And Africa’s youth – 60% of the continent’s population is below the age of 25 – say they want business to respond. According to a 2023 World Economic Forum report, 65% of African youth are interested in sustainable business practices. In this challenging landscape, African institutions have an opportunity to develop sustainable solutions tailored to the continent’s specific needs.
And more are stepping into the spotlight for doing just that.
Today, the shift towards sustainability is not only timely but essential. It goes beyond business ethics to encompass broader challenges relevant to both African and global markets.
- Jackson Omondi, graduate of Strathmore University Business School
Fostering entrepreneurship and sustainable development
This year, Corporate Knights’ 2024 Better World MBA ranking of the top 40 business schools for sustainability shines a light on this progress, with two MBA programs from African institutions making the cut: GIBS and the University of Cape Town’s Graduate School of Business (UCT), ranked 25th and 7th, respectively.
Since becoming a signatory of the United Nations Principles for Responsible Management Education in 2009, GIBS has woven the UN Sustainable Development Goals (SDGs) deeply into its curriculum, Chiba explains. This commitment “is central to GIBS’s mission to drive businesses to contribute positively to healthier economies and communities,” he says. Post-graduate diploma students, for instance, are required to incorporate at least one of the 17 SDGs into their first-year business projects, ensuring that real-world impact is woven into academic rigour.
The school also offers specialty programs tailor-made for changemakers, including its social entrepreneurship program as well as its Corteva Women Agripreneurs program. In the CWA program, women entrepreneurs in farming engage in a blended curriculum that combines theory, workshops, field immersions and mentorship, all aimed at fostering sustainable business skills. Chiba notes that in a world of rapid change, “business education must be as dynamic and forward-thinking as the environments it seeks to serve.”
UCT’s Graduate School of Business has similarly put local realities at the heart of its curriculum by incorporating in themes like water management and transportation. The university’s Centre for Transport Studies is developing solutions such as electric bus networks to tackle the challenges of growing pollution, a warming climate and rapid urbanization in African cities. MBA students can work directly on projects such as these, using local case studies to understand and address real-world issues.
GIBS and UCT are far from the only African business schools reimagining business education that is rooted in local context while connected to global discourse. While not part of Corporate Knights Top 40, Lagos Business School in southwestern Nigeria is homing in on entrepreneurship and sustainable development in the region’s dynamic tech ecosystem, fields critical to the continent’s growth trajectory. In North Africa, the American University in Cairo is making strides in research on economic development and governance, further cementing the university’s role as a key player in addressing regional challenges.
Jackson Omondi, an East African supply chain expert who graduated from Strathmore University Business School’s leadership program, in Kenya, more than a decade ago, notes how much it has evolved. “Ten years ago, sustainability wasn’t part of the conversation, and the program was built around a narrow curriculum. The focus was squarely on business ethics and leadership, and most participants were sponsored by Kenyan corporations like Kenya Airways,” he says. “Today, the shift towards sustainability is not only timely but essential. It goes beyond business ethics to encompass broader challenges relevant to both African and global markets."
MBAs serving African climate priorities
African universities are also gaining ground as climate leaders on the global stage, thanks in part to initiatives like Business Schools for Climate Leadership (BS4CL) Africa, which emerged from last year’s COP27 in Egypt. Launched by PRME Chapter Africa (whose goal is to develop the Principles for Responsible Management Education) and BS4CL Europe, this collaboration promises to redefine business education across the continent by putting climate action at its core.
“BS4CL Africa gives voice, advocacy and action to Africa’s unique requirements as we craft our fit-for-purpose responses to what is fast being recognised as a climate catastrophe bearing down on Africa and the world,” GIBS professor Roze Phillips told University World News in 2022. She noted that it’s in line with the saying “Nothing about us without us.”
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The six founding schools will collaborate on joint courses and research that serve African climate priorities, as well as student competitions and corporate partnerships, all focused on accelerating impact and fostering future business leaders who actively contribute to a more climate-resilient future.
The pan-African collaboration exemplifies the drive toward reclaiming agency and ensuring that African voices dominate discussions on sustainability and development. African business schools are now focusing on outcomes that benefit a diverse range of stakeholders, beyond corporate shareholders. To truly decolonize the curriculum, schools are going beyond diversifying reading lists. They are taking tangible steps to incorporate diverse knowledge sources and educational methodologies from various cultural and philosophical backgrounds.
It's a sizeable task, as Phillips said in 2022: “We will need to question the very basis of business school education and what business schools stand for.”
Howard Thomas, professor extraordinaire with GIBS, argues that business schools around the world have deviated from their mission of creating public value, becoming too aligned with business interests and maximizing shareholder returns. That also creates an opportunity for African business schools that are redefining responsible leadership.
In rapidly evolving climate emergency, it’s a something more African youth are demanding – and more schools are beginning to deliver.
Shilpa Tiwari is an ESG strategy and communications consultant, and the founder of No Women No Spice. She lives in Tanzania and Toronto.
